“To make work feel like play” – that is the intention of Wiro Kuipers (NL). Ever since he started his own business he decided that it should feel like playing endlessly as a kid. Nowadays, it does (most of the time…) and he helps others to experience the same. Wiro is curious for people’s play history – and how their playful activities shaped them to become the persons they are today. Besides he is on a mission to re-ignite our playful mindsets, so we can better tackle the challenges we come across. Beware: this talk might change your view on the value of play forever!